Developed and executed “Come Clean,” an integrated print and digital campaign for Noxzema, which shifted general market perception of the iconic brand. Campaign highlighted in Brand Week, produced 68% ad recall, 5.8M print impressions, 8.0M digital impressions, and a 47% click-through rate to Noxzema.com.
e-blasts
Microsite
Site takeovers
Print campaign
Sales Force Video
CD/writer on the introduction of premium-priced relaxer aimed to re-establish Dr. Miracle's leadership in African American hair care. The work helped to stabilize a multiple quarter share decline. The Miracle Renewal Relaxer launch was recognized by the 2014 EBONY Beauty and Grooming Awards as “Best Relaxer”.
TVC
Website
OOH
Sales Force Video
OOH 30-sheet
Contracted by Unilever AOR to serve as multicultural market expert and CD/copy to aid in the creation of a 360º launch campaign for Vaseline Cocoa Butter. Launch hailed as one of the most successful in Unilever history and campaign awarded Unilever Gold Award for Brand Communication.
Website / Community Hub
Wild postings
Experiential Event
